Virgo Cosmetics was born in Milan with a clear point of view: luxury make-up should feel expressive, inclusive and made to perform.

Launched in February 2024 under the creative direction of Lorenzo Marchetti, the brand opened its first flagship on Corso Buenos Aires. From the beginning, Virgo paired bold colour and high-performance textures with black-and-gold objects designed to feel precious in the hand.

The debut marked the start of an ambitious Italian retail journey, with plans announced for expansion across the country's major cities. Yet growth was only part of the story: Virgo's language has always come from entertainment, fashion and the confidence of being seen.

Rather than asking people to fit a single idea of beauty, Virgo creates formulas for different tones, styles and personalities. Every product is an invitation to step into the light — absolutely yourself.